The COVID-19 crisis is playing out at breakneck speed, challenging business models, global supply chains and creating far more losers than winners on a professional and personal basis. For manufacturers it has been a mixed bag. The admirable reaction from many factories has been to assist in supplying critical equipment such as PPE and ventilators if they are able, then react and carry on if they are in a hot vertical such as food supply, logistics, alcohol or hygiene product